The Challenge
Revitalizing Tathbeet’s Brand Identity with a Fresh, Technical Edge
Tathbeet faced a challenge in revitalizing their brand identity. Their previous visuals, logo, and color palette did not effectively communicate the intricate nature of their polymer products. The mission was to create a brand that was visually appealing and clearly conveyed technical sophistication.
Working with polymers—a highly specialized subject—demanded a creative approach. Simplifying complex information into engaging visuals was essential. The scarcity of existing content necessitated advanced image generation tools and AI. Developing animations to depict their products accurately was crucial, adding a dynamic element to the brand.
Redesigning Tathbeet’s Website for a Seamless User Experience
The previous Tathbeet website had a suboptimal user experience and poor navigation. The challenge was to create a visually engaging and intuitive website. Given the lack of strong competitors, innovation was key.
The design overhaul focused on enhancing user experience and visual appeal. Creating an intuitive navigation system was essential, making the exploration of complex polymer information straightforward. The development phase integrated these elements seamlessly, ensuring a responsive and dynamic website.
The result was a website that beautifully merged form and function. The aim was to make every element and piece of content work harmoniously to tell Tathbeet’s story. This cohesive brand experience conveyed trust and expertise, transforming public perception and setting a new industry standard.